When the General Data Protection Regulation (GDPR) came into force on 25th May 2018, it replaced the EU Data Protection Directive 95/46/ EC and all data protection legislation in EU member states (including the Federal Data Protection Act, “Bundesdatenschutzgesetz” in Germany). This left companies stunned by the multitude of extensive changes and strict obligations daunting them, leaving them confused as to the methodologies that needed comprehension. Stuttgart based parsionate thus brought to the table a myriad of measures to.
Founded in 2013, parsionate develops and implements digitization strategies tailored as per the specific needs of businesses. “Our team of excellent business and system architects, process experts,and IT professionals have worked on over 500 PIM, MDM, e-commerce and omnichannel projects in EMEA,” says Michael Fieg, Founder and Managing Director of parsionate.
"GDPR is not only about data," says Fieg."It also affects many different departments and employees." It requires organizations to implement new policies and adapt their procedures to ensure and demonstrate compliance. Moreover, for employers to ensure they remain compliant with GDPR, he believes that they must engage their workforce to warrant a long-term solution to GDPR: all employees across all departments should be aware of the risks and responsibilities about the GDPR.
Based on its MDM core, the firm continuously develops and improves its programs for Data Quality, Business Process Management and Application Management
Considering Master Data Management (MDM) as part of its DNA, parsionate’s MDM project methodology enables central data management within a company, regardless of whether this involves data relating to customers, employees, products, services, suppliers or locations. According to Fieg, MDM for companies forms the procedural and technical basis for GDPR regulations. The team at parsionate, therefore, helps its clients achieve the stated objectives of the MDM initiative by optimising and adapting processes as per the organisational structures.
The firm has completed MDM implementations for many of its customers such as Festo, K-Mail Order Group, E/D/E, Engelhorn, and SportS check. Appreciating the solution delivered by parsionate, Fabian Engelhorn, Managing Partner at Engelhorn says “As a retail enterprise, we are unable to implement a project of this scale on our own. It is for this reason that we have secured the services of parsionate, a highly competent partner that we have been successfully collaborating with in regard to e-commerce master data management (MDM) and product information management (PIM) for many years now.”
IT Analyst Gartner included parsionate in the 2018 Global Market Guide for MDM External Service Providers. Based on its excellent MDM methodology, parsionate’s expert knowledge, honest advice and commitment enable multinational corporations and enterprises to meet the challenges of digitization.
Currently, the firm offers Content Strategy consulting and supports brands and retailer with an entirely new approach to categorize and optimize their data. “We’ve had a great first half year in terms of revenue and EBIT. Our primary target remains recruiting and growth,” says Fieg “and based on our parsionate MDM experience, we will continuously develop and improve our programs for additional service offerings like Data Quality, Business Process Management and Application Management.”